Starbucks just recently launched a very engaging holiday microsite with some great viral capabilities. The site is located at (http://www.itsredagain.com) and lets the user browse through holiday traditions and even submit their own… in hopes that it will be engaging enough to get posted, or even better get produced (see the cook-off video #1).

The “Personalized Greetings” section lets the viewer send a personalized holiday greeting to a friend via text-to-speech or a phone-in message. This “record by phone” technology allows for real-voice recordings sent via email with your greeting. The technology provided by Oddcast makes for an even richer new-media experience.

With viral campaigns being so popular lately, it isn’t surprising that companies are realizing the importance of these microsites and the marketing power of rich-media, Email and SMS.

I hope you enjoy the link, your experience and your warm mocha-lota-no whip-ginger-latte.