The Coca-Cola Company has released an e-greetings campaign through YouTube this holiday season. The “Holiday WishCast” allows a viewer to select from a variety of Coca-Cola holiday commercials and user-generated videos and send them to a friend with a personalized holiday message.

This adoption of viral video is right on track with Coca-Cola’s great understanding of social media. Their existing website shows user-generated videos of the people that create the Coke brand. With such a passionate brand like Coke, why not let it live within the hands of their enthusiastic, video shooting customers/advocates.

Petro Kacur, a spokesperson for Coca-Cola said, “We partnered with YouTube because they have global reach and a great platform for video. For Coca-Cola it’s an opportunity to leverage that and bring new users to coca-cola.com.”

The program ends the first week of January, so get your videos ready and surprise some friends.