One of the best things about being an interactive agency with high quality research offerings is that we get to use our offerings for ourselves. As experts in user behavior, we typically study the users who our clients are trying to understand. But the truth is, our most important users are our clients and prospects themselves. To offer them the very best, we study our clients and prospects with the same scientific rigor that we provide in our research offerings. Here’s a light review of some recent survey findings that opened our eyes to the people who we serve and the things that they do.

1. Which publications do our clients and prospects read on a regular basis? MarketingSherpa, Advertising Age, AdWeek and Business 2.0 are popular publication choices. The MarketingSherpa and Advertising Age publications tend to be most preferred.

2. Which industry websites do our clients and prospects visit on a regular basis? MarketingSherpa, MediaPost and AdWeek are popular website choices. The MarketingSherpa website tends to be most preferred.

3. Which resources do our clients and prospects find most helpful when looking for marketing vendors? Three main resources are most popular for finding marketing vendors — referrals, Google and associations. Referrals tend to be the most preferred method.

4. Which industry tradeshows do our clients and prospects attend and/or plan to attend? eTail, MarketingSherpa Email Summit, eMarketing Association Events and DMA Annual are popular tradeshow choices. The eTail and MarketingSherpa tradeshows tend to be most preferred.

As an interactive agency, we benefit not only by selling services to our clients. With high quality offerings, we benefit when we use our offerings for ourselves. At Spunlogic, we depend on one agency when we need the very best in research, design and development. We depend on us.

*Thanks to our clients and prospects who participated in the Abominable Snowman survey for making these findings possible.