For months now we’ve been ramping up on Second Life (and other virtual worlds) to explore its full offerings and potential. We have our own SL island (Spunlogic Island), are starting to build environments for client projects, and are even conducting some experiments. It’s taken a lot of work and playing around to get to the point where we have felt comfortable enough to educate people on this phenomenon, especially how it can relate to an interactive marketing plan.

So, you are asking yourself, “Self, how do I get up to speed on SL just like those Spunlogicians?”. A simple Google search will yield you more than you bargained for if you’re just looking to find out the basics… and the Official Second Life Handbook will cost you $20+ from Amazon. You could always log in and experiment for yourself, but can your first life spare the months of research time?

Assuming none of those were good options, we decided to put a document together that is essentially an overview of virtual worlds like Second Life.  Our “ebook” is an easy read, and less technical than a white paper or user guide. So, for those of you trying to wrap your arms around Second Life and virtual worlds, this ebook might be for you.