Ok, so I just posted about how everyone is overusing the 2.0 label. But I saw something in this month’s issue of Fast Company that I thought I’d share that I hadn’t seen before. It looks like they took an article and somehow (I’m guessing on their website in what they call the ‘readers network’) let some readers see the article beforehand and comment on it. You’ll see in the image below - click to enlarge so you can actually see it - what I’m talking about. On the right side of the page you’ll find what they call “instant feedback”.

I think its a great idea. I personally still enjoy reading offline and I think finding a way to apply social media to that world is pretty compelling.