Have you heard the buzz stirring over the past year or so about Google looking to provide TV spot placement? Well, Google has selected partners Echostar and Astound Cable for a trial that will allow Google to provide an ad-sales system for national television commercials, with inventory running on 120-plus cable TV networks.

By using an auction-based system, Google has been able to create some nice efficiencies. Pricing is on a CPM basis and advertisers only pay for actual impressions delivered.

And the usability (at least in writing) seems crazy-easy – and cool. Users will be able to log into their Adwords account and then access their TV spot account. From there they can select where their ads are running based on the 120 available channels. Advertisers can target by demographic, daypart and channel. And, if you’re completely stumped on where to place your ads, Google even has a “recommendation engine” that will provide you a suggested plan based on your target audience.

Of course … this wouldn’t be a Google technology if there wasn’t some killer statistics. The system will provide real-time commercial ratings for Google spots. According to Google’s release, users will be able to report aggregate statistics on how many times an ad was viewed – and EVEN if it was watched through the end!

Now THIS is how technology can meet traditional marketing to create some really powerful data. This means no more guesswork for marketers. Using Google’s TV spots, marketers will able to evaluate the effectiveness of their campaigns and make changes that will create an immediate impact on their ROI.