E-Race to the Whitehouse - Update
By Patrick Miller on Thursday, May 31st, 2007So in January I wrote a blog entitled The E-Race to the Whitehouse. In that blog I outlined the interactive marketing tactics that Senators Hillary Clinton and John McCain were using at the on-start of their campaigns. Since then, I’ve received 50+ emails, all personally addressed to me, from the Senators, their friends, their family, and their staff. I’ve also seen webcasts, blogs, and accounts on Flickr, Facebook, and MySpace. But, what caused me to write this update 4 months later? This:
In this YouTube video, Senator Clinton talks about a recent campaign where she requested that users help pick her campaign song. The unique thing about this new video is that it’s funny! After watching it, I thought, “Wow, maybe social networking really can both help a candidate’s (or company’s) image AND help them reach a younger audience!”
Agreed - it’s interesting to see politicians using these mediums to reach the younger generations.
I checked out Hillary’s Facebook page yesterday after you showed me this video. Users are having political debates on her wall - as well as sending messages of support; they’re definitely keeping the users engaged with these tactics.
A great article was released today discussing Online Video’s effect on the Presidential Campaigns:
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