According to a Washington Post article, Google and Salesforce have teamed up.

Long story short, Salesforce plans to release a new version so that its customers can distribute online ads through Google from within the application. The partnership means that users will be able to buy keywords and track clicks and sales metrics directly tied to Salesforce - i.e. leads, opportunities, deals … etc.

Google has made a very smart decision here - a great match, lead generation tool fused to lead management application. Just another brilliant partnership from Google that means another tick higher for the stock price - in fact, a new high this Tuesday.