When it comes to words and the web, you may have heard less usually is more. What you may not have heard? How on earth to do it. Here’s the nitty gritty on 4 tactics for content that’s nice and concise.

• Use the Right Subjects and Verbs
  Writing style guru Joseph Williams recommends viewing each sentence as a story. Readers expect main characters to be subjects and their main actions to be verbs. Not only is this structure more clear, it’s also more concise. In the After example below, Spunlogic is the main character.
  Before: There has been a green initiative launched at Spunlogic.
  After: Spunlogic launched a green initiative.
• Don’t Be Redundant, and Don’t Be Redundant
  Spotting redundancy can be fun, and the fix is easy.
  Obvious: Orange in color, period in time
  Implied: Imagine a picture
• Avoid Meaningless Modifiers
  Basically, you really, really want to stay away from virtually all the various modifiers that don’t add meaning. (Translation: Stay away from modifers that don’t add meaning.)
• Why Use a Phrase When a Word Will Do?
  The more carefully you choose your words, the fewer words you have to use. Here’s an example.
  Don’t use this: Due to the fact that
  Use this: Because