Simpsons Gone Wild
By Jeff Hilimire on Friday, July 20th, 2007If you’ve been living in a cave or had the great fortune to go on vacation to someplace like, oh I don’t know, Bermuda (I hate you John Waddy), then maybe you’ve missed the Simpsons Movie marketing attack that’s been in full force for months now. I finally found what I’ve been looking for - a list of the many ultra-creative ways they are promoting this movie - on one of my favorite blogs, Agency Spy. The list includes the limited set of Simpsons-skinned Xbox’s and 7-11 / Kwik-E-Mart mashups - hilarious. There’s even an interesting debate on whether or not the agency is the brains or the client.
The marketing is kinda cool. And the Leo Burnett issue (heard on NPR the other day) is interesting…. But a Simpson’s movie? That is so 1990’s…
http://www.mentalfloss.com/blogs/archives/6876
Talk about viral … a Food Network Simpson’s Cake Bake Off?