In case you haven’t heard, the real identity of Fake Steve Jobs has finally been revealed. If you still want to believe that Jobs is behind the wildly successful The Secret Diary of Steve Jobs blog, then please click on the little X at the top right corner of your browser and get back to whatever you’re doing before you were distracted.

An attempt to expose Fake Steve Jobs fails

Many have wanted to uncover the true identity of the Fake Steve Jobs (aka FSJ). In May, BusinessWeek covered the blog once news surfaced that the author was selling a book about the FSJ parody on Amazon. And then three weeks ago, the heat was turned up as Fake Steve Jobs posted an entry about how Valleywag was attempting to uncover his true identity. That’s when the story really changed because that’s also the time when a significant list of potential bloggers was posted. The list included:

• Leander Kahney, managing editor of Wired News and author of the Cult of Mac blog.
• Eric J. Savitz, the West Coast Editor on technology investing for Barron Magazine.
• John Paczkowski, a technology news blogger for All Things Digital.
• Andy Ihnatko, a technology columnist for Chicago Sun-Times and opinion columnist for Macworld Magazine.

All of the these authors seemed like good candidates for the anonymous blogger job. Unfortunately, they all denied involvement or simply avoided answering the question of whether they were/were not the person behind FSJ. There was even speculation at some point that Valleywag was behind the blog but all things changed yesterday.

Fake Steve is finally exposed

Well, it turns out to be Daniel Lyons, a senior editor at Forbes magazine who covers enterprise computing and consumer electronics. For over a year, Fake Steve Jobs has been entertaining many of his readers (including myself and several other notables at Spunlogic) with his “candid thoughts.” For instance, he pokes fun at the ideas of Steve Wozniak, talks about how Apple’s responsible for the rise in the stock market, and even talks about iPhone snafu’s. Daniel has “channeled” Steve as if he was Steve Jobs — as a reader, you know that there’s no way that the blogger is Steve Jobs but you still want to believe that it is (in a Santa Claus kind of way).

But just like the video drama marketing spoof lonelygirl15, all things must come to an end! At least it was fun to read while it lasted.