Not to be Captain Obvious, but men and women really do shop differently.

The other day, I was listening to ‘the Herd’ on 680 the Fan and Colin Cowherd (the Herd) was going off about airport security and luggage and how he thought it would be SUCH a great idea to have a website where you could buy your clothes online before you left and pick them up on the other side of security when you arrived. Apparently, men have a uniform – khaki pants, blue button-down shirts and loafers. They can just pick out their size and VOILA! Instant outfit. This may work for men, but….

I’ve had several conversations with my husband about this. I can buy him any piece of clothing – pants, dress shirts, shoes, boxers, etc. simply because I know his size. Ah, “would ‘twere that it were” for women. He won’t go NEAR buying women’s clothing. Each type of clothing, each brand, each store has different interpretations of what a size ‘8’ is. Some even under-size to make women feel skinnier. Am I going to buy jeans that SAY they’re size 4 when they’re not really size 4? – heck yeah!

More importantly, men just think differently about shopping. Don’t believe me? It’s well documented…

From misscellania.com

Women go on an expedition. I needed jeans; it took me 6 weeks. Too low at the hips, too tight, too loose in the waist, those can’t be 8’s – they’re too small, too short, too long, TOO AGGRAVATING. To add to my pain, I refuse to shop in department stores – too many choices.

Back to this airport shopping site idea. For men, I can see this working. For women, not so much. I’m wondering if etailers do/should/can market differently to men and women. Should the structure of the ‘women’s’ section of a site be different than the men’s… is it ever? Is it smarter to package outfits (like Rooms-To-Go or Garanimals) for men but provide accessories and upsells for women? I haven’t seen any sites that sell differently to men than women…then again, I don’t shop for clothing online, either. Maybe (cave)men do.