Orange Unlimited Microsite
By Wade Forst on Tuesday, November 20th, 2007
Whoever said scrolling for content was bad? Maybe our entire User Experience Department…
So why can’t scrolling be part of the experience, part of the concept… well it can be and Orange does a great job with the dreaded “page down” action.
Orange, a mobile provider out of the UK, recently launched the microsite around the concept of unlimited mobile usage. It’s a clever play on unlimited and scrolling lets the user interact with various flash experiences and conveys the feeling of a single page that never ends. The micro-experiences give quick interaction points and continuously drive the user deeper down the page to an abyss of rainbows, birds, bunnies and monkeys.
All said and done, it is a smart site and if it does not crash your browser, I hope you enjoy the lengthy experience.
I can’t resist this creative bait…I’ll bite again, just like I did over the iPhone! I mostly agree that this microsite is clever and likely appeals to its target customers, as a creative marketing site should. It is more art than science, more of a game than an information source, and in this case it works. It honestly doesn’t matter if a visitor scrolls all the way to the bottom. The site–and the brand’s–memorable point is made.
Now if the site had a different purpose, such as customer service or account management for Orange Unlimited’s customers, this much scrolling along with information scattered all over the page may not work…;-)
For the record…
We’ve always said that “the fold” is a myth and scrolling isn’t as big of a deal as people once thought.