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The Volkswagen DriveIn

By Wade Forst on Monday, November 26th, 2007

VW celebrates its anniversary in style.

It may be a Dutch website, but they have the same great taste in music (less the awkward skew towards the still popular Journey, Asia and Air Supply). The microsite showcases 5 generations of VWs alongside the music of their era. The gaming portion of the site quizzes the user to pick which VW and era belongs with the song and the results are an engaging advergame that delivers some great music and memories.

So what were my findings?

  1. VW sure has changed from the 5os, and still has yet to bring back the Karmann Ghia.
  2. Quiz shows and advergames mix very well.
  3. I have an odd skew towards 50s and 80s music.

Take the quiz and see how VW has changed over 60 years. Just click on “speel het spel” and enjoy the music. (It takes a while to load, please be patient!)

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One Response to “The Volkswagen DriveIn”

  1. November 26th, 2007 - JJ Says:

    the Apple + VW integration is interesting… I think I read a Digg post on Apple designing a dashboard for VW.


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