Everyone is trying to figure out online video these days.  We know that every day more and more people are turning to the web to view content that they used to get from their television.  Look no further than the once popular TV show, “America’s Funniest Home Videos”.  Today that’s called YouTube.  And most of the popular TV shows today are broadcasting their episodes on their websites soon after the episode runs on TV.

I recently found two blog posts / articles that talk about how to get online video right.  The first is by YouTube Celebrity (he probably hates me calling him that), Kevin Nalts.  If you missed it, Nalts recently pranked us at Spunlogic and you can see it on YouTube (of course).

In his recent blog post entitled, “The Marketer’s Cheat Sheet to Viral Video” (which, if you are at all interested in viral video and how it should work with marketing, you should subscribe to his blog), he goes through eight steps to making a successful viral video.  This post is a must read for any marketer trying to figure this not-so-new medium out.

Taking a different tact on the online video space, Esquire magazine has an article that talks about the qualities that make a successful webisode.  I had to post about this article because it talks about Michael Cera, which gives me yet another opportunity to mention that Arrested Development is the greatest show of all time.

And if you haven’t checked it out yet, take a look at Clark and Michael (pic above).  Excellent example of what a webisodic show should be and yet another Cera masterpiece.  He’s the really cool looking guy on the right.