On Thursday February 28th, Cybergrrl Oh interviewed Del Ross, VP Distribution Marketing (Americas) at Intercontinental Hotels Group, regarding Crowne Plaza’s presence in Second Life – Place To Meet Island. Now anyone that’s read the Spun blog knows that we’ve created this space and continue to be super excited about it.

Of course, with Second Life, rarely does all go smoothly. And this event was no exception, with images not appearing to the host having lag problems – it was indeed a typical Second Life event. But it worked out well because it not only highlighted the challenges that companies can expect to face but also how well the functionality of the island works.

The interview included tough questions regarding the strategy decisions for creating Place to Meet Island, how it’s currently being staffed, what marketing tactics were used, ROI that has been realized and what the future holds for Crowne Plaza’s Second Life presence.

All in all, this is a great interview to check out.