Somewhere (I can’t remember where) pointed me to a marketing campaign posted on Ads of the World that is insanely brilliant. It was done in Germany - which should be no surprise, this would never be passable in the US - to promote an action and suspense channel called “13th Street.”

I get the impression you either love or hate this idea. Obviously I think it’s awesome, and so does Jeff Hilimire. But, one of my friends/coworkers pointed out that she would likely have a panic attack if she was exposed to this campaign unknowingly.

They placed a substance that would luminesce in black light on the walls, sink and mirror in a nightclub bathroom in Hamburg. The manner it was applied mimicked that of a crime scene.

Then they timed the traditional lighting in the room to replace with blacklight after a subject entered the room; exposing the “bloodbath” as well as the logo, tagline - See What Others Don’t See - and the web address of the television station.

Check out more pictures here. Talk about thinking outside the box; this is experiential marketing at its best. Maybe not passable in the US, but it definitely makes you think about what’s possible.