In Behavioral Research, we love conducting User Experience tests. At times, we don’t even have to ask questions to understand user reactions. Sometimes, facial expressions tell you everything you need to know.

In Behavioral Research, we do a lot of interviews - and virtual worlds are no exception.

“In-world” interviews are an amazing way to uncover avatar needs, preferences, and expectations in virtual worlds. In the last few months, we’ve used this method to produce some really intriguing findings.

Take a quick look at what an in-world interview looks like:

Spun friends…

If your cell phone surprisingly disappears, this video may explain where it went. Our Behavioral Research Department just loves conducting user experience tests on cell phones, PDAs, and touch screen iPhones. Check it out!

P.S. We promise to take good care of your devices! =)

Behavioral Research gets to work on some pretty exciting projects. Here’s a sneak peak of our in-world User Experience testing.

1. We study how users search for islands …

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2. We test what users think they can do…

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3. We test user expectations…

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We’ve discovered some amazing things. Marketing in world is not just about design. It’s about optimization with your target audience in mind.