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Viral Marketing or Terrorist Attack?!

By Ryan Johnson on Wednesday, January 31st, 2007

A viral marketing attempt is mistaken for a series of bombs placed around Boston this morning, and completely disrupt rush hour traffic. The campaign consists of light brights made of LEDs and are apparently characters called “Mooninites” from the adult cartoon, “Aqua Teen Hunger Force.”

Aqua Teen Hunger Force

(Watch the video)

After the first sightings of the unknown devices the police were called on the scene to investigate the ‘bombs’. The bomb squad detonated a few of the devices and have declared that the light brights are an apparent ‘hoax’.
“It’s a hoax — and it’s not funny,” said Gov. Deval Patrick.

But personally I think its hilarious that you could possibly mistake an adult swim character light bright for a Bomb!

Second Life - Its not a game

By Ryan Johnson on Saturday, January 27th, 2007

Fortune’s David Kirkpatrick reports on why IBM’s Sam Palmisano and other tech leaders think Second Life could be a gold mine.  Check it out.

Second Life Goes Open Source!

By Ryan Johnson on Friday, January 12th, 2007

Finally developers will get the opportunity to create their own hosted versions of Second Life after its maker Linden Lab announced plans to take the 3D virtual world open-source.

The San Francisco company released a version of the software used to access the environment that can be modified by its users under a GNU Public License. This means the many SL denizens who have already tinkered with the client through scripts can now help keep SL popular if its population spikes from recent media adulation wane this year. The initial move means outsiders will be able to modify the Second Life viewer software. That practice isn’t a guarantee for success, but it has worked well with other open-source projects such as Linux and Apache. Linden Lab Chief Technology Officer Cory Ondrejka hopes initially for bug fixes and a better Linux version of the software, but in the longer run expects more significant changes.

But chief technology officer Cory Ondrejka also announced Linden would release open-source versions of the server software which houses the immersive world’s underlying grid.

That opens the possibility for companies and individuals to operate their own private Second Lives for intranets, communities, commerce or other activities. No availability date has yet been announced.

“It’s pretty clear when building something as open as Second Life, you want the product itself to be open,” Ondrejka said. Second Life participants already have written millions of lines of script code to control Second Life objects, he said. “It would be a little silly to not allow that talent and energy to be applied to the client (viewer software) itself.”

The release means that Linden Lab has begun a move across a philosophical chasm of the software industry. On one side are proprietary software companies such as Microsoft, which can control and sell their products. On the other are open-source organizations and companies willing to accept unfettered distribution of software but betting on advantages of outside involvement and the possibility of fast, broad adoption. The future of open source Second Life is filled with exciting possibilities since there is a large community of developers and designers that have been waiting this release.

The Newest Buzz in Social Media

By Ryan Johnson on Tuesday, November 14th, 2006

The Founder of Myspace Brad Greenspan’s LiveUniverse launches the newest addition of its properties called LiveVideo.com. LiveVideo is a customizable video streaming community that allows users to watch, upload, search and share videos, allowing you to have a completely interactive video sharing experience!

Greenspan has been on a rampage with Social Media sites - after last months majority stock purchase in Flurl.com, an independent video search website, which indexes over 1,000 online video sites and flash video. In addition to this summers launch of vidilife.com, Greenspan’s latest LiveVideo site will be one to watch.

There is no question that Video is the new Hot button for internet users - just look at the impressive statistics of Youtube…

  • In a single month the number of videos on the site grew 20% to 6.1 million
  • YouTube has some 45 terabytes of videos
  • Total Video views reached 1.73 billion
  • The total time people spent watching YouTube since it started last year is 9,305 years
    So with all of these stats to consider, this is obviously a major market of ravenous users in search for the worlds funniest home video.

 
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