MySpace is finally mobile!

If you are one of the many that might ask, “Why in the world would someone need to have remote access to a social website like MySpace?” you might be dating yourself. MySpace is far more than a place to host your favorite pics, songs and friends; it is now the town hall, the water cooler and even the Email client of choice.

Plans are made, groups are created and friendships are re-kindled. Cingular understood the importance of connecting its’ users with this powerful social media website to create mobile 2.0 (kidding)… actually maybe 3.0 if you consider how text-based communication changed the mobile industry.

So what will be different? Cingular customers can now update their Blogs remotely, upload new photos via their camera-phone, add new friends that they just met and delete those pesky ones that are “off the list.” Consider this addition the Blackberry for the Generation Y and younger crowds.

So what does the future hold for social media? Expect your content to be delivered faster and friendlier over a broad range of devices and mediums. Now, let’s sit back and watch what happens between Orange and Google. (Google phone anyone…)

Starbucks just recently launched a very engaging holiday microsite with some great viral capabilities. The site is located at (http://www.itsredagain.com) and lets the user browse through holiday traditions and even submit their own… in hopes that it will be engaging enough to get posted, or even better get produced (see the cook-off video #1).

The “Personalized Greetings” section lets the viewer send a personalized holiday greeting to a friend via text-to-speech or a phone-in message. This “record by phone” technology allows for real-voice recordings sent via email with your greeting. The technology provided by Oddcast makes for an even richer new-media experience.

With viral campaigns being so popular lately, it isn’t surprising that companies are realizing the importance of these microsites and the marketing power of rich-media, Email and SMS.

I hope you enjoy the link, your experience and your warm mocha-lota-no whip-ginger-latte.