The Goizueta Business School of Emory University hosted a Spring 2008 Entrepreneurial Leadership Event on Wednesday night, April 23, 2008 that featured:

• David Duncan, CEO of Paddywax, Inc. and President of The Atlanta Chapter of the Entrepreneurs’ Organization (EO)
• S. Dee Davis, CEO of Digital Visual Display Technologies, Inc.
• Mike Landman, Founder and CEO of Ripple, Inc.
• Jeff Hilimire, Co-Founder and President of Engauge Digital (formerly Spunlogic)

The event drew a large (100+) and diverse crowd of mostly students and entrepreneurs.  When one panelist asked how many in the room were business owners, about half of the hands were raised.  The dialogue was frank and provided insights into the reasoning and drive that helped each entrepreneur endure the challenges that business owners face.

The best way to disseminate the information that the seasoned entrepreneurs shared is to list out some of my favorite highlights from the panel (paraphrased by me).  David Duncan did a great job of moderating, so most of the answers did not come from him.

What is your best entrepreneurial advice?
Dee Davis: You have to lead by example and take the pulse of the business frequently.
Mike Landman: It is easy to take on more risk when you are young because you have less to risk.
Jeff Hilimire: You have to be “all in” to start a business.  There is no pressure for you to give the business a 100% chance when it is only a hobby.

How do you recommend building a team?
Dee Davis: You need a relatively flat structure when the company is young.
Mike Landman: We use a lot of pre-hire testing and multiple interviews.
Jeff Hilimire: Promoting from within is the best practice. 

What is the best advice you have been given?
Dee Davis: “Energy and persistence conquer all things” – Ben Franklin
“Get out of your comfort zone!” – Bob Parsons
Mike Landman: “Fight through the brick walls that are everywhere.” - Randy Pausch (Carnegie Mellon Professor)
Jeff Hilimire: “Lead by example” and “Passion, Intelligence, and Hard Work are the three most important traits of an entrepreneur.”

What is the one thing that you wish you knew when you started your business?
Dee Davis: I am not the smartest guy in the room, so try to fill the room with smart guys.
Mike Landman: Marketing and managing cash flow.
Jeff Hilimire: How to hire the right person.

What is your best marketing advice?
Dee Davis: Think in different ways from your competitors.  Get out there and meet people.
Mike Landman: Pick a small enough niche to become an expert in that space.
Jeff Hilimire: Become a thought leader and host private events that show off this leadership.

How do you go about finding the best sales person for your team?
Dee Davis: Incent your sales people REALLY well.  Some may make more than the CEO.
Mike Landman: Be your company’s best salesperson.
Jeff Hilimire: Find someone with skills, but who you are also really comfortable with, as they will be representing you! 

Jeff also gave a plug to yours truly, which was an unexpected bonus…

Everyone who attended the event was highly engaged, and they seemed very appreciative of the wisdom that the panel imparted.

(Panelists: S. Dee Davis, Mike Landman, and Jeff Hilimire)

(Emory Entrepreneurship Event Audience)

Atlanta’s Business to Business magazine published an article today called “The Millennials cometh” about the “next generation workforce” - people between the ages of 18 and 24, also called GenYers.

The article, written by Allison Shirreffs, was prompted by “a soon-to-be-published study by global professional services firm Towers Perrin indicates the things that make Millennials happy and engaged at work are also, give or take a little, what make GenX and Baby Boom-aged employees tick.”

It’s a very interesting article. But, I simply had to share it because our very own Amy Griswold is quoted and referenced throughout the article! In fact, our Recruitment Manager, Dave Church, is also quoted in this piece.

(Amy Griswold, Spunlogic Account Manager)

Give the article a read online, and we’d love to hear your thoughts on Millennials. Do you think their needs and interests in terms of work life are really all that different?

Spunlogic’s Vice President of Research and Innovation, Dr. Melissa Read, appears in 1to1 Magazine’s March/April issue, in the article “Can You Hear Me Now?,” which discusses how to capitalize on customer insights from research in order to build loyalty and customer satisfaction.

Dr. Read emphasizes the importance of setting expectations with customers, such as “letting customers know when asking for input that their feedback will be used to benefit customers like them - not necessarily just themselves individually - and that changes will most likely be made based on common issues that many customers experience.”

She also stresses the importance of collecting some open-ended, verbatim comments, since when leadership “sees customer problems brought to life in their own words, they often act quickly.”

In addition, she suggests that following through with those individual comments is something that should not be overlooked, for the benefit of the company as whole. As Dr. Read said, “Set up a system where feedback that is not relevant to your problem of interest is forwarded to the appropriate group in your organization. Don’t let somebody else’s valuable findings slip through the cracks or be discarded because they aren’t relevant to you.”

Read the entire article online. Registration is required.